Recent Past Events
|March 26th, 2014|
Juggling too many problems at your laundromat???
Our Round Table Speed Sessions Include:
Laundry Financials 101, Keeping Customers Happy, Building, Remodeling, Expanding, Simple & Inexpensive Marketing Ideas, Pros and Cons of Fluff 'n Fold Service, And More!
|November 13th, 2013|
Responding to New Competition - Brian Wallace
Brian Wallace, President of the Coin Laundry Association, joined us from Chicago to speak about responding to new competition.
|June 26th, 2013|
Fluff and Fold Procedures - The Beverly Blank Way
We are always pleased to Join Fluff & Fold Expert and SoCAL CLA Director Ms. Beverly Blank for her third annual seminar on her unique and successful insights on how to grow a drop-off business for your laundry.
Laundromat Owner Extraordinaire, Ron Lane of The Oasis Laundry also discussed his highly successful commercial accounts business as a huge profit center at his Sacramento location.
|February 20, 2013|
Water Heating Options: Efficiency and Natural Gas Contracts
As part of our continuing campaign to assist our fellow laundry owners in reducing their utility costs, SoCAL CLA assembled a tremendous lunch-and-learn daytime program for our first affiliate seminar of 2013. Our keynote speaker was Mr. Jeff Deal, President of Hamilton Engineering in Michigan. Jeff is widely considered as one of the nation's experts on water heating, and he presented a complete seminar on heater options available today, including tankless, condensing, combustion, ozone and other high-efficiency choices. He offered formulas for determining our capacity needs and for measuring our energy output and efficiency. Also speaking was Mr. Chris Ward, Vice President of PRo Energy Group of Houston. Chris informed us on the ins and outs of purchasing natural gas on the deregulated commodity market.
|November 15, 2012|
The Future of Dryers: Full-Cycle Pricing Pros and Cons
Brian Wallace joined us from Chicago to discuss the trends, benefits and pitfalls of implementing full-cycle dryer pricing in our laundry. Based on real case studies from CLA members across the country, Brian demonstrated how to estimate the costs of running our dryers, setting the length and pricing of a full-cycle, whether or not to implement it across the whole store, marketing changes to our store’s customers, and much more.
|June 27, 2012|
Fluff and Fold Procedures the Beverly Blank Way
We were pleased to Join Fluff & Fold Expert and SoCAL CLA Director Ms. Beverly Blank for her second annual seminar on her unique and successful insights on how to grow a drop-off business for your laundry.
|May 23, 2012|
The Future of Payment Systems
Today there are multiple options available to collect payment in vended laundries: Coins, Bills, Tokens, Central Pay Stations, Smart Cards, Mag Stripe Cards, EBT Cards, Credit Cards, and more. It is important for all owners to learn more about the pros and cons of each of these options to make the best decision possible for their own laundries.
We had two highly qualified guests join us as our keynote speakers: Wayne Lewis, Director of Sales of ESD, Inc. from Pennsylvania, and Michael Coons, National Sales Manager of Standard Change-Makers, Inc. from Indiana.
Each speaker spoke for approximately 30 minutes about the new features, benefits and trends of their area of expertise (but not speaking solely or exclusively about their own company's products). Following the two formal presentations, our guests joined us for a lively town square style public debate and address questions and comments from the audience on all forms of payment systems.
|February 23, 2012|
Financing and Refinancing Options Today for Southern California's Laundry Owners and Buyers
Our first seminar of 2012 took a comprehensive look at the current financing and refinancing market and options for current owners and new owners alike.
Our expert speakers discussed rates today and their outlook for 2012 for loans both large and small for equipment, new stores, and acquisitions. They addressed important questions for borrowers, such as: What types of lenders are making laundry loans today, and what are the differences between them? What are the pros and cons between leasing and owning? What are the trends in amortization schedules? How do refinancings work? Who is eligible to receive a loan, and what are the lenders' key criteria? How can you create an application package to maximize your chances of receiving a loan?
Our keynote speaker was JP Nicoletta, National Director of Sales and Marketing for Eastern Funding in New York City. Eastern Funding a direct lender to coin laundry owners in California and nationwide for new and used equipment purchases, real estate purchases, and acquisitions of single stores and chains. JP has 12 years experience in the commercial lending and equipment leasing industry.
After his talk, JP was joined by Michael Fanger, Eastern's Managing Member and President, and by SoCAL CLA Director Van Merrill, for an interactive Q&A panel to answer financing questions.
|October 20, 2011|
Social Media Marketing for Laundry Owners
Our 2011 Educational Seminar Series concluded with a timely, exciting topic: Social Media. You've heard about it. You've read about it. You know everyone else is doing it. And after attending this important seminar, you will be able to do it, too. Everything you need to know about getting started in social media will be covered by an industry expert.
Our keynote speaker was Ms. Kim Fenolio, the Director of Marketing and Online Development for the Coin Laundry Association in Chicago. Kim's detailed presentation will provide you specific steps and detailed advice on how to harness the power of social media for your stores and your business to increase revenues and profits. She will cover all of the bases regarding today's most-discussed marketing methods, including: Search Engine Optimization, Facebook, Yelp, Foursquare, Twitter, Email Marketing, Google Adwords, GPS Services and QR Codes. Kim will then be available for an extended version of our popular Q&A panel discussion to answer your questions.
Kim has been engaged in Social Media and the Internet since before the industry was formally named. She is an expert on using the web and social media for relationship building, brand building and marketing. Kim was a pioneer of personal website development, was involved in the infancy of online gaming, internet communities, and podcasting. She received her formal training and degree in graphic design and multimedia.
|July 27, 2011|
Fluff and Fold/Commercial Accounts - Basics 101....Getting Started
* Staffing,* Training,* Procedures,* Pricing,* Packaging,* Delivery,* Customers,* Profits,* Competition,* Specials,* Marketing,* Advertising,* Social Media,* Websites and * Limitations
|June 23, 2011|
Our 2011 Educational Seminar Series continues with an industry veteran who will share his wide-ranging experiences from Southern California to China in virtually every facet of the laundry industry.
Our keynote speaker was David Horton of PWS Laundry. David has managed the sale of equipment, designed and sold new stores, and brokered existing stores for over 30 years. He is an expert on locations, layouts, and leases. Both long-time and new store owners will benefit from hearing David's wisdom as he looks forward to recommend what you should know and do to improve the performance and profits at your store.
David was available for an extended version of our popular Q&A panel discussion to reply and share his opinions on whatever questions you have regarding the laundry industry in general, and your store or situation in particular.
|February 23, 2011|
The topic for our first seminar of 2011 was Grabbing More Money For Your Bottom Line: New Ideas For Vending And Other Ancillary Revenue Sources.
Our keynote speaker was Thomas J. Edwards, Vice President, Global Food & Beverage Initiatives at Crane Merchandising Systems, who spoke on the future of vending machines and informing us on the many options available today beyond snacks, drinks and soap. Crane is a premier developer and manufacturer of technologically advanced automatic merchandisers that dispense a wide variety of food, beverage and non-food products for at-work and public environments. Our second speaker was SoCAL CLA Director Adam Harrison, Vice President of Operations at Elite Business Investments Corp., a Southern California based company with over 40 years of combined knowledge and experience in the brokering, developing, and remodeling of coin-operated laundromats. Adam spoke on the many ancillary sources of revenue available to laundry owners beyond fluff & fold and vending machines. Both speakers then stayed for our interactive Q&A panel on vending and other topics related to ancillary income sources.
|October 18, 2010|
Our topic for our Fall 2010 educational seminar was Best Practices for Buying and Selling Your Coin Laundry Today.
Our special guest speaker was Michael Sokolowski, Executive Vice President of the Coin Laundry Association, from Chicago. Michael is a former multi-store laundromat owner who has been on both sides of the buying and selling proverbial tables multiple times, and is also an acknowledged leader in the coin laundry industry. Michael then stayed for our popular interactive Q&A panel discussion and answered the audience's many questions about buying and selling coin laundries.
June 10, 2010
Three expert guest speakers joined us to share their collective decades of expertise on the best way to quickly and profitably rehabilitate your coin laundry, from the front, to the equipment, to the back. Our first speaker was David Dang, President of Elite Business Investments. For many years, David has been a hands-on operator, owning and managing several laundries himself, and helping his customers maximize the profits in their own stores. David spoke on the tricks of the trade on how to manage a rehabilitation project and where to focus your non-equipment improvements budget for the biggest bang for the buck. Our second speaker was Dan Halpin, Western Area Sales Manager for Dexter Laundry Co. Dan has worked with distributors, salespeople and customers throughout Southern California and the United States in making equipment purchasing decisions. Dan spoke on the considerations and choices of an equipment order for a rehabbed store. Our third speaker was Detlef Steinke, President of Steinke Construction. Detlef is a licensed General Contractor and a second-generation builder of new and rehabbed coin laundries. Detlef spoke on the issues that aren't visible to the customer but are as critical as any other, such as utilities, plumbing, electrical and permitting. David, Dan and Detlef then stayed for our interactive Q&A panel discussion moderated by Art Jaeger, with audience questions managed by Adam Harrison.
January 20, 2010
Richard Weisinger, a CPA with Gerber & Co., Inc. in Los Angeles and a nationally recognized expert on accounting issues specifically for coin laundry owners, joined us to speak on the pros and cons of the different types of legal entities you can form to own your laundromat business and on suggestions on how to handle your business taxes. Board member and local laundry expert Van Merrill of Western State Design also spoke on the ins and outs of leases for Southern California coin laundry tenants. Richard and Van were then joined by Art Jaeger for a lively panelists’ Q&A.
|September 4, 2009|
Michael T. Floyd,President of ContinentalGirbau, Inc., and the 2009CLA National Chairman,joined us from corporate headquarters in Wisconsin to personally present his popular presentation on marketing and advertising -- in-store, on-store and out-of-store -- for laundromat owners. Michelle Comer, Director of Marketing and Communications for the Coin Laundry Association, joined us from national headquarters in metro Chicago and spoke on on how the CLA assists store owners with direct marketing and website development via the new resources on www.planetlaundry.com and existing resources on www.coinlaundry.org. Mike and Michelle were then joined by Art Jaeger and always-welcomed Minnesotan Jeff Gardner for an interactive Q&A panel discussion.
|May 26, 2009|
Deven Upadhyay, Budget and Financial Planning Manager of the Metropolitan Water District joined us to offer his valuable insight ‑ derived from sources throughout the highest echelons of state and local governments and water agencies – on Southern California’s water crisis and impending rate increases. Mr. Upadhyay gave a thorough presentation on how and why Southern California laundry owners are charged for their water usage by local providers, and what to expect for the next few years to come. Art Jaeger, a SoCAL CLA Director and local two-store owner, then led an interactive panel discussion on energy saving ideas to implement in a coin laundry with local store owners Nannette Wade and Howard Lee.
|March 4, 2009|
Jeff Gardner joined us from Minnesota to teach us how to make money with Wash-Dry-Fold services, and Ron Lane, a coin laundry owner and the Secretary of the Northern California CLA, joined us from Sacramento to teach us how to open and service commercial accounts. Our guest speakers then joined two local store owners -- Art Jaeger, also a Director of the SoCAL CLA, of Express Laundry in Santa Clarita, and Peter Lowin of Pasadena Laundry in Pasadena -- for a panel discussion and Q&A.
|December 3, 2008|
Brian Wallace, President of the Coin Laundry Association, joined us from Chicago to speak about pricing strategies for the future.
September 18, 2008
Jeff Gardner, President of the Minnesota Coin Laundry Association, owner of Sel-Dale Laundromat, and widely known as “The Laundry Doctor”, joined us from Minneapolis to give us his prescription for internet marketing for laundromat owners.